Clear Thinking.
Visible
Difference.

The Irish Garden Plant Society aims to promote and protect the heritage plants of Ireland. Their membership covers the whole of Ireland and they operate in two currencies to suit their members. They aim to grow their society to enable more people to benefit from gardening and to expand their conservation activity.

My involvement includes:

• Understanding their current membership operations and settlement
• Developing a specification for a new integrated website
• Advising on GDPR
• Guiding the committee towards better digital solutions for their internal operations

Good Vibe Veg is a community vegetable business selling veg boxes to local people. The two owners / founders needed to expand their customer based and I offered to help (for nearly free) as a contribution to their efforts.  Selling vegetables isn’t an easy way to make a living so giving them a hand to grow their business when it’s right on my doorstep seemed a good idea.

The project includes:

• Working with the owners on the site design and visuals
• Adding their content on the concept of the business
• Leading visitors to sign-up for the scheme
• Offering an email list to distribute news

Porlock Vale CIC aims to improve the lives of residents in their area through social engagement projects. Still early in the development of the CIC, it has achieved funding for a variety of existing and new projects and is at the beginning of a long term journey to become a delivery vehicle for quality of life improvements for residents.

My involvement includes:

• Their initial CIC website and updates as the charity develops
• A placeholder website for a new venue in Porlock (Vale Yard)
• Developing a marketing strategy for the charity
• Input to their project management process

The Alpine Garden Society saw the light of day in December 1929. The main purpose of the Society was, and still is to educate its members and the general public in all matters relating to alpine plants.

My on-going project with the AGS is to take on their bespoke websites, and transform them into a coherent whole new platform for members to experience.  At present the AGS has one main website (in WordPress) and four secondary sites built in Java and hosted directly from within Amazon.

The project includes:

• Taking care of their domain names
• Moving their existing site onto new hosting
• Making operational improvements to the existing site
• Reviewing and remaking their visual branding
• Designing a new complete website structure
• Finding methods to migrate thousands of images and encyclopaedia pages into the new site
• Designing and building the new site
• Providing marketing support for online advertising and a recruitment campaign

The Hardy Plant Society was founded in 1957 and is a leading specialist plant society. With members in the UK and overseas, and a huge amount of plant related content, created a new brand, website, and membership system was a big project.  Launched in November 2023, around 5,000 members were migrated into the site, and the annual seed distribution scheme launched online.  The HPS project has included:

• Audience research
• Content research
• A member survey
• Vision and values
• Brand identity
• Website design, build and operation
• Helpdesk and live chat support

The site contains:

• 75 unique pages
• Nearly 350 blog posts
• Over 20,000 images
• Around 1,000 individual publications
• 27 products on-sale
• 33 membership plans

All built within WordPress using a suite of tools to manage memberships, the online shop, the integrated plant library, member-only content and the huge number of images.

Barnes Roffe are a large (150 person) accountancy practice based around London. The company makes extensive use of ShaprSpring CRM to capture and manage their incoming flow of recruitment candidates and general enquiries.  I worked with them to develop a new visual toolkit and a new website via a series of brand development workshops.

• Brand definition
• Competitor research
• SEO research
• Visual development
• Website wireframe development
• Website build and deployment
• CRM integration
• LinkedIn campaign

BG Law are a legal services agency and platform, providing a working environment for independant solicitors. BG Law provides each solicitor with their case management platform, billing and commercial services, promoting them via the central website. I work with the senior team via brand workshops to develop a new visual toolkit, referencing their competition and jumping into a vibrant and exciting new look.

• Brand workshops
• Visual toolkit
• Website wireframe
• Website build and migration
• Google campaigns for recruitment and lead generation

Cassini Systems are a leading provider of risk management tools to the wholesale capital markets. Their suite of tools has been integrated into front end trading platforms, banks, fund administrators and other firm and has received multi-million dollar rounds of investment to develop the business.  I worked with Cassini from an early stage to create their new visual presentation.  Beginning with the brand concept we developed and delivered a complete rebrand including the website, business cards, document templates, marketing materials and social media branding.  The website provides content for the diverse audience of users from the front to the back office, linking their roles to specific use-cases.  Over time we worked together on content, events, webinars, CRM, SEO, a large search campaign, a podcast and every component of a marketing engagement.

• Brand development and visuals
• Website build and deployment
• CRM
• SEO
• Events and webinars, with video
• Podcast episodes
• Document templates
• Marketing flyers
• Google search campaigns

HairCo sell everything you might need to support your beauty needs.  Part of their strategy is to be the price winner on at least one leading product, ensuring they feature first in the Google Shopping results.  Their product inventory is managed via the website and an automated feed to Google using GoDataFeed ensures that their products are always on view for shopping searches. In addition significant budget is spent to capture search traffic using the Google Pro Max approach across as many Google platforms as possible.

• Website development
• Google integration & data quality improvement
• Google multi-platform traffic generation
• Cart abandonment workflow

Engage provide a means for furniture and household goods to be donated and re-sold.  Buyers with qualifying benefits are given a beneficial price compared to the regular charity price. In these times of economic challenges, demand for their service has been strong with quick turnover of stock.

• Brand workshop
• Visual toolkit
• Website build and deployment

Rooftech are commercial roofing contractors – if your warehouse or factory roof needs repairs or replacement, give Rooftech a call.  We remade their website and brand visuals to a fresh modern design, and cleaned up an existing website both for design, content and regulatory matters. Extensive use of hidden landing pages and a corresponding Google search campaign drove traffic and leads.

• Visual design
• Website build
• Google search campaign

Razor Risk Technologies provide an enterprise level risk and capital management platform to major banks around the world.  Having undergone an ownership change we worked with Razor to re-invent their visual styling and produce content for the site.  Razor is part of the Parabellum Investments group.

• Brand toolkit and visual styling
• Website design, build and deployment
• Document templates
• Marketing materials
• Business cards
• Printed booklet and event stand

New-Link are a boutique consultancy for the capital markets. Having established the basics of a visual toolkit, we expanded on this to design and build their website.  The firm has many business lines represented using various visual animations. Occasionally the firm produced PDF content with dynamic visual design which we then translated into corresponding pages on the site.

• Visual design
• Website build and operations
• Online promotion for an in-person event

Porlock Parish Council have a legal obligation to provide access to the documents underpinning the operations of the council. Every meeting has an agenda, minutes and supporting documents. Many policies and other documents need to be made public.  We took over an existing site which contained nearly 400 documents dating back a few years.  All the documents were organised with metadata, and loaded into a back-end database ready for publication. Using parameterised UI components the documents are published into the relevant pages of the site.  By using a back-end database, there is no need to touch the web pages themselves when new documents are added.  The Clerk of the council can add documents in an almost non-technical way without needing us to intervene.  We are also working on a parallel home page which is designed entirely with accessibility in mind, for people using screen readers.

• Visual design
• Back-end database design and population
• Website content migration
• Website revisions and testing, then deployment
• Accessibility testing and parallel home page (in progress)

Prodktr is a hybrid consultancy with a SaaS platform to enable fund managers to move providers.  The firm is lead by people with extensive experience in the buy-side crossing over all asset classes.  They have won business by being focussed on their topic of Treasury Operating Model reviews and revisions.  Currently in Beta their platform Segue aims to speed up the painful process of extracting data from a fund admin provider and delivering to a new provider, in a controlled way. We worked with Prodktr to remake their website, create new content with some SEO behind it, film videos, run an email campaign and support their social media.

• Website re-build
• Filming
• SEO
• Content creation and publication
• Social media operations
• Podcast episodes