Meet Bill.

I originally had a career in the City of London, during which I launched a brand ‘The OTC Space’ which included a news website, global magazine, events and videos. This worked well whilst city firms had marketing budgets and eventually reached a natural end.

During that time I became fully aware of what marketing teams wanted and their view of the world, so I turned that around and began offering marketing to city firms and built websites.

I moved away from the city and took up marketing full time, bringing my city clients and then buying a small marketing firm and their portfolio of clients. With a small team we provided services to all sorts of business from building supplies to accountancy, and delivered some great websites and campaigns.

I have found that businesses and charities who see marketing holistically achieve the best results – just making a website on its own doesn’t always deliver significant results (but having a website is better than not having one).

What I like about marketing is the creativity for concepts, story telling and visual design. What I find hard about marketing is the indirect and uncertain investments every firm has to make to get traffic and attention online – I wish it could be a more direct outcome and easier to justify to clients.

With AI some say marketing will become something you can conjure with a prompt. Realistically marketing needs people and human brains to be successful, even if there are some AI shortcuts.