Find your
difference.
Put it to work.

From the first conversation to the way your brand shows up in the world, Bill helps you connect the thinking, design and delivery.

01  Brand development ↓
02  Visual design ↓
03  Websites & technology ↓
04  Online activity generation ↓

01 / Find the clarity behind your brand

Brand research & development

We work with you and your team to understand your business and transform that into a compelling narrative. We look at your competition, your goals and comparisons between you and other similar businesses. From this we develop your brand narrative and define your meaningful differentiating factors.

Let’s talk about your brand

What you get

  • Brand scripts and narratives explaining your business
  • A definition of how your organisation fits in the market, and how to position yourselves
  • An understanding of your vision and values, across your team
  • The foundation on which to work on your visual identity and online campaigns

02 / Make your difference visible

Visual design

Expressing your organisation visually can be exciting but also challenging. Finding two people who agree on colours, fonts and styling is nearly impossible but hugely important. Within reason an iterative approach is needed, which is more likely to succeed if the brand development work has already been done.

Let’s talk about your brand

What you get

  • A brand toolkit including logo, colours and fonts
  • Styling and patterns
  • A detailed brand guide
  • Templates for documents, flyers, banners and other items

03 / Build a digital presence that works

Websites & technology

Websites are one part of having an online presence, but hugely important to deliver a great first impression of why a visitor might want to engage with your organisation. Your brand narrative gives structure and purpose to your key pages, and incorporates both soft and hard ‘calls to action’ to encourage that first contact.

Let’s talk about your brand

What you get

  • Website page designs plus website specification
  • Custom features and functions, custom databases if needed
  • eCommerce, memberships and subscriptions (if needed)
  • Migration from your old website or platform
  • Testing and training
  • Technical operations including strong security measures, site monitoring and reporting

04 / Get your brand working harder

Online campaigns

Once your organisation is online, doing nothing is not an option. Many firms seem to think that by having a website the world will arrive at their door – not so! A steady and consistent plan for online activity producing content or advertising is necessary to cut through the barrage of noise to stand out.

Let’s talk about your brand

What you get

  • A content campaign plan
  • Content created for you based on your brand narrative
  • Visually aligned social media accounts
  • Trackable activity and results
  • Online advertising

A useful first step

Discover your brand score.

How clearly does your brand communicate who you are, what makes you different and why people should choose you? Answer a few questions and Bill will review your responses, offering a simple assessment and suggested next steps.
Discover your brand score

Start a conversation

Let’s make your difference clear.

Let’s talk about where you are today and where you want your organisation to be.

Book a discovery call